What is CRMCRM is an acronym for Customer Relationship Management.  The foundation for a successful CRM software implementation is a solid Customer Relationship Management Strategy.

CRM is a customer centric business strategy that allows you to

  • Know your CUSTOMERS, their needs, wants and motives
  • Appreciate the length, width and depth of the RELATIONSHIP between your customer and your organization
  • Implement effective MANAGEMENT of business interactions with each customer

Typical CRM implmentationCRM Implementation:

The implementation of CRM is a business plan and strategy. An effective CRM strategy is about more than features and functions.

  • 60% of a CRM implementation requires changes or enhancements to the behavior or culture of a company.
  • 30% of a CRM implementation requires changes or enhancements to the work processes people use to interact with customers and fulfill requests
  • 10% of a CRM implementation is technology

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