3 Crucial Business Trends to Plan for in 2014

3 Crucial Business Trends to Plan for in 2014

Business professors Gary Hamel and C.K. Prahalad have written about an experiment that was conducted with a group of monkeys.  It is a vivid story of failure.

Four monkeys were placed in a room that had a tall pole in the center.  Suspended from the top of that pole was a bunch of bananas.  One of the hungry monkeys started climbing the pole to get something to eat, but just as he reached out to grab a banana, he was doused with a torrent of cold water.  Squealing, he scampered down the pole and abandoned his attempt to feed himself.  Each monkey made a similar attempt, and each one was drenched with cold water.  After making several attempts, they finally gave up. Continue reading →