Pay me now or pay me later

Pay me now or pay me later

In 1972 Fram Oil Filters ran commercials on television talking about their oil filters.  A mechanic was usually under a car working.  He talks about how a Fram Oil filter costs $4.00 and the cost of the repairs he was doing on the car that didn’t replace their oil filter was $200.00.  He ends by holding up a Fram Oil Filter and says “You can pay me now,” then holds up a piston and says, “or, you can pay me later.”  The ad was a huge success, and makes a great point: Not properly doing the small things typically leads to bigger things. Continue reading →