There is a story about a farmer who had a dog. One day the farmer’s neighbor came over to borrow a tool, and while they were talking the farmer’s dog was howling. As they talked, the dog continued to howl. It was distracting to the neighbor, and he was finding it hard to carry on the conversation with the farmer while the dog was howling. Finally he asked the farmer, “what’s wrong with your dog?” To which the farmer replied, “he’s lying on a nail.” This puzzled the neighbor, and he asked, “why doesn’t he move?” The farmer’s response: “he’s comfortable.” Continue reading →
When we read quotes like, “It’s incredibly easy to get caught up in an activity trap, in the busy-ness of life… It is possible to be busy – very busy – without being very effective,” by Stephen Covey, we sometimes dismiss it as “that doesn’t happen here.” However, I have seen this over and over again with CRM implementations.
How can this be? The issue to companies’ lack of success with a CRM implementation comes subtlety after implementing a CRM software. For some reason, with the implementation of CRM software, companies shift the focus from results
