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About the Author:
Shannon
Smith,
leading image strategist and President of Premiere Image
International based in Toronto and New York. Since l983, Shannon
helps individuals reinvent themselves providing the finishing
touches - in how to wine, dine and act fine. For more information
visit
http://www.premiereimageintl.com
Resolv
Inc.
821 E. First Ave.
Appleton,
WI 54911
Phone:
(920)730-1300
E-mail:
info@resolvcrm.com
We’re on
the Web!
www.resolvcrm.com
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The Power of Your Personal Brand!
by Shannon Smith
Humans think visually! The saying “I hear what I see” is true. A UCLA study proves that 85% of all decisions are made with our eyes. That’s right: the visual you have has the most impact.
Whether you like it or not, the personal brand you project affects others’ decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you. Clients have told me that they have lost promotions, that deals have fallen through, that memberships were denied and friends have disappeared because they dismissed the importance of personal packaging (their personal brand).
If your personal brand is not professional and congruent, attractive and attracting you will be passed over - guaranteed. To be competitive, to have a greater influence on others, to attract more business and be more successful it’s critical that you pay attention to “personal branding.”
“Before you sell anything … your product, company or service you sell yourself first”
Before you sell anything … your product, company or service you sell yourself first. Shift the balance of power in your favor. When you brand yourself you are perceived to be more desirable and in demand. Brand Status increases the bottom line … both personally and corporately.
Now take large, successful companies for instance. They understand the power of “branding” a product. They spend a lot of time, money and energy to create a “brand” that is eye catching and appealing enough to sell their product through to market. They want to ensure that the buyer builds a strong connection with that brand.
Now think of yourself as A COMPANY OF ONE. How much time, money and energy have you spent in developing a “personal brand” that is unique enough to sell through to your market? An individual who has a well-defined personal brand has more status and a tremendous advantage over the competition in the market place. Whether it’s social or business, when you are well branded you are pre-sold, giving you a huge advantage over others selling themselves.
We know that in the current economy, competitiveness has increased dramatically. Business has become more serious and conservative - not only in attitude and business attire (the suit has returned to corporate America) but in etiquette and manner as well. The hallmarks of successful individuals in a fast paced global marketplace are their confidence, manners and poise. Mediocrity is dead and it’s about time. It’s no longer acceptable to dress inappropriately or do business with the wrong fork. There is a return to formality, elegance, manners and sophistication. Even though intelligence, experience and education count, companies are simply not hiring those who do not possess these all important “soft” communication skills. It is the whole package that counts.
Tom Peters, author of “In Search of Excellence” said it best:
“You either create a brand that is distinct … or you become extinct.” |
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Resolv Seminar Series
Continues
The Executive Dilemma:
Marketing is From Mars; Sales is From Venus
A CRM Seminar for Business Leaders
Marketing and sales working together to
achieve a common goal always improves the
bottom line; yet, it’s not uncommon that
marketing and sales speak different
languages. They have different goals,
different definitions of what a lead is, and
different expectations of the other
department’s role. During this seminar we
will discuss how to bridge the gap between
marketing and sales. We will look at each
department’s role in lead generation,
qualification, and sales. Finally, we will
delve into follow-up processes and the
importance they play in tying the two
departments together.
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Lead Generation whose responsibility is
it?
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Where does marketing end and sales
begin?
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Differentiating between two versions of
reality, marketing and sales.
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What qualifies a lead?
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What defines an effective lead follow-up
process?
CRM ROI – Can You Achieve It?
A quick look at how companies are achieving
ROI in CRM implementations. We will discuss
where to start determining ROI for your CRM
implementation and discuss when and how to
implement CRM. We will also cover how to
measure ROI and what to expect in the first
year.
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Where are other organizations finding
ROI?
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Should you implement CRM for process
improvement?
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Roadblocks to achieving ROI.
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What is the value of a customer?
Complimentary breakfast seminar -
7:30 am - 10:30 am
Seminar
Dates:
Milwaukee, WI - May 9, 2007
Fond du Lac, WI - August 16, 2007
Appleton, WI October 10, 2007
Register now
1-866-737-6581
www.resolvcrm.com |
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June SalesLogix
User Group
Date to be determined.
Who Should Attend:
SalesLogix Users and System
Administrators
If you are not a SalesLogix user:
Please come and talk to other
SalesLogix users and see how
SalesLogix can assist you with your
business needs.
What is a User’s Group:
The SalesLogix user group is a great
place for SalesLogix users to
exchange ideas and ask questions of
each other and an experienced
SalesLogix consultant. Meetings
consist of a presentation on a
featured topic, followed by “what’s
new” with SalesLogix, and a question
and answer period.
Location: To Be Determined
Time: To be determined
Agenda:
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Needs analysis, getting the most
out of your investment.
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How can we enable our sales
force -or- Making SalesLogix a
sales person’s delight, not a
burden
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What to do when an employee
leaves
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Big Brother Bundle – See what
reports and groups your users
are using
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Data mining and SalesLogix,
what’s available?
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Crystal
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Dashboards
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Groups
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Pivot Reporter
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EZ Search (our new bundle)
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Creating groups based on a
radius of a zip code
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Card Scan Lead Qualifier
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How can we help? Getting the
most out of support.
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Questions and Answers
Register for the User Group:
e-mail
info@resolvcrm.com
Cost: No
Charge – Lunch is included |
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This course is designed to provide the
skills necessary to perform SalesLogix
system administration functions. During
this two day course you will learn how to
configure the SalesLogix components, add
users and teams, modify user security,
import data, data maintenance, and advanced
group building.
You will also learn how to install the
Remote Client, configure synchronization,
create and attach a remote database and use
subscription rules. Basic customizing of
SalesLogix is also covered.
Topics covered
will include:
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Add users and teams
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Modify user security
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Import data
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Understand the synchronization process
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Configure remote clients
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Data Maintenance (merge/purge)
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Relational Database principles
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Group building
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Describe basic Architect functions
Cost:
$1050 per person and $750 for each
additional person per organization
Date/Time:
June 2007-Please let us know if you are
interested!
Location:
Training will be held at the Resolv offices
in Appleton, WI
To Register:
e-mail
info@resolvcrm.com
Dress:
Casual
**Continental Breakfast and Lunch will be
provided |
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Resolv has a new Fax
Number
Please update your records
920-243-0116 |
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SalesLogix Tips &
Tricks
SalesLogix "No-Nos"
Below is a list of commonly performed
SalesLogix "no-nos"
1) Temporarily retiring remote users and
then bringing them back as a remote user
and NOT recutting their database. If you
temporarily retire a remote user, you
must recut their database so that they
receive all changes that were performed
on the server while they were retired.
2) Not retiring a remote user when they
have left the company.
Transaction files continue to create for
the user until you retire them. If you
do not wish to retire the user
immediately, go into the sync tab under
the User's properties and uncheck
"Synchronize changes"
3) Continuously closing the Sales Client
by ending the Task using Task Manager.
If you are having SalesLogix client
errors, please inform your SalesLogix
Administrator so that the problem can be
resolved. Incorrectly closing SalesLogix,
as with most programs, may lead to loss
of data.
4) Completing SalesLogix Activities in
Outlook instead of SalesLogix. When you
complete activities in Outlook, the
notes of the activity are not saved in
Notes/History in SalesLogix.
5) Deleting accounts immediately instead
of archiving for a temporary period of
time. Once you delete an account, it is
gone. It cannot be retrieved unless you
have a backup and use Group Copy - not a
fast process. We recommend adding a team
named "Delete" that no one can access.
Instead of deleting an account, change
the team to "Delete". Admin will be the
only user who can see the account.
Everyone else will think the account has
been deleted. If someone later decides
that the account should not have been
deleted, simply change the team that
owns the account.
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KnowledgeSync Tips &
Tricks
Event Scheduling Tips:
First Monday, Second
Thursday, Etc.
Have you ever wanted to
schedule a KnowledgeSync
event to run on the
first Monday of every
month? How about the
third Thursday of every
month? Or, have you
wondered how to create a
single event that runs
every weekday at 9 AM
and reports on the
activity from the
preceding workday -- but
you can't figure out how
to get Monday's run to
report on last Friday's
activity?
If any of these
situations has ever
stumped you, you're not
alone.
With a little ingenuity
-- and a little clever
use of query filters,
you can create events
that run under those
kinds of schedules. The
"trick" is the that
you'll actually
configure the event to
run weekly, but you'll
use the event's query
"Filters" to further
restrict exactly which
day the event will run
on.
Here's how you'd do it:
1. An event that runs on
the first Monday of
every month.
Step #1: Schedule the
event to run weekly,
every Monday.
Step #2: Add a filter to
the event's query. The
column to be filtered on
is {%Current Day}, the
operator is "less than
or equal to", and the
compare value is '7'.
Since the "first" Monday
of a month HAS to fall
somewhere between the
1st of the month and the
7th of a month, the
process of checking the
"day number" to see if
it is less than or equal
to '7' ensures that any
event that uses this
query will run only on
the first Monday of a
month.
2. An event that runs on
the second Thursday of
every month.
Step #1: Schedule the
event to run weekly,
every Thursday.
Step #2: Add two filters
to the event's query.
The column to be
filtered on for both of
these filters is
{%Current Day%}. The
operator for the first
of these filters is
"greater than or equal
to" and its compare
value is '8'.
The operator for the
second of these filters
is "less than or equal
to" and its compare
value is '14'.
Since the "second"
Thursday of a month HAS
to fall somewhere
between the 8th of the
month and the 14th of a
month, the process of
checking the "day
number" to see if it is
between '8' and '14'
ensures that any event
that uses this query
will run only on the
second Thursday of a
month.
3. An event that runs
daily at 9 AM, Monday
through Friday and
always reports on the
data from the preceding
day -- except for when
it runs on Mondays, when
it should report on the
data from the preceding
Friday.
You might be tempted to
assume that a scenario
like this requires two
events. One event would
run on Tuesdays through
Fridays and report on
the activity from the
preceding day
("{%Yesterday Date%}")
and the other event
would run just on
Mondays and report on
the activity from last
Friday ("{%Last Friday
Date%}").
In reality, you can do
this all in a single
event.
All you need to do is to
go to this query and
edit the filter that
performs the date
comparison. Instead of
choosing "yesterday's
date" or "last Friday's
date" as the compare
value, choose the date
variable called "{%Last
Date/Time Event
Checked%}". (This is
just a short scroll down
from the top of the list
of date variables.)
Now consider how the
event will work:
On Tuesdays through
Friday at 9 AM, the
event will capture all
of the activity since
the last time the event
ran -- which would be
the preceding day at 9
AM. On Mondays, the
event will realize that
the last time it ran was
the preceding Friday at
9 AM, and therefore the
event will capture all
of the activity since
that date.
Pretty simple, eh?
Just be aware of one
important thing -- if
you choose to either
"schedule" or "test"
this event, you will
update the "last
date/time event checked"
value with the date/time
that you scheduled or
tested the event. So --
if you are going to
configure events in this
fashion, you might want
to have one "production"
version of this event
and a second
"test/development"
version so you can be
sure that the "last
date/time event checked"
value of your production
event is updated only
when the event is
submitted by
KnowledgeSync.
http://www.vineyardsoft.com |
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Our
Referral Program
Resolv LLC is always looking for referrals, but what
bonuses do you receive if you give us a referral?
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1 Year Referral commission of 3%
of every payment we collect from the customer
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Infinite Referral commission of 1.5%
of every payment we collect from the customer
To Read
More on our Referral Program,
Click Here |
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