The foundation for a successful CRM software implementation is a solid Customer Relationship Management Strategy. CRM is a business strategy (definition of CRM), and involves process and culture along with technology. The strategy is built as you:
The final CRM business strategy will include all three phases of CRM (process, culture, and technology).
CRM is ever-evolving; it is a method of continuous improvement.
Selecting a software program before defining the strategy implies that you believe that software alone will solve all of your customer problems. Software is a tool, and if not in alignment with your culture and processes, it may be the wrong tool for the job.
Each of our customers is at a different point in their CRM strategy implementation. Let us guide you through your CRM journey. Contact us at 920-730-1300 to discuss the next step in your CRM roadmap.