2 Big Hurdles to Achieving ROI with CRM

2 Big Hurdles to Achieving ROI with CRM

CRM companies and vendors alike like to paint a rosy picture that if you implement CRM you will see more sales, longer customer retention, and higher customer satisfaction ratings. The list of CRM promises is endless. In fact, some online CRM systems purport that CRM is so simple you can “do-it-yourself” for just $120 per month per user. Simply upload your customer list and you will have CRM success. Continue reading →

Is your CRM telling the whole story?

Is your CRM telling the whole story?

I recently logged into my health care provider’s web site to look at test results and realized that there was a lot of missing information.  This caused me to wonder if my doctor had access to all of the information, or if he was making his diagnosis based on partial information. 

So, I sent an email to the technical support department of the patient portal provider and this was the reply I received:

Mr Russell,

I am sorry to inform you that our medical system does not contain all of the information you are looking for.  Certain information is entered into another legacy system and is not fed into the patient portal.  Be assured that your doctor does have access to the information in the legacy system. Continue reading →