Why CRM isn’t working for you | CRM success

Why CRM isn’t working for you | CRM success

You didn’t implement your current CRM by saying, “today, I am going to totally screw up our company.” It wasn’t your goal to add more work for your sales team. You didn’t decide to implement a software system that was not in alignment with your company goals and vision. You didn’t say to yourself that culture and process have nothing to do with CRM. No. You implemented with visions of CRM success. So what happened? Continue reading →

CRM Training, You’re Doing it Wrong! | CRM Training

CRM Training, You’re Doing it Wrong! | CRM Training

I can say very accurately that over 90% of companies that have implemented a CRM system have failed in the education of their users in relation to the CRM system. How do I know this? Through my observation of CRM implementations since 1998. My bet is that your company is among those that have failed. Let me prove it to you … Continue reading →

Pay me now or pay me later

Pay me now or pay me later

In 1972 Fram Oil Filters ran commercials on television talking about their oil filters.  A mechanic was usually under a car working.  He talks about how a Fram Oil filter costs $4.00 and the cost of the repairs he was doing on the car that didn’t replace their oil filter was $200.00.  He ends by holding up a Fram Oil Filter and says “You can pay me now,” then holds up a piston and says, “or, you can pay me later.”  The ad was a huge success, and makes a great point: Not properly doing the small things typically leads to bigger things. Continue reading →