I can say very accurately that over 90% of companies that have implemented a CRM system have failed in the education of their users in relation to the CRM system. How do I know this? Through my observation of CRM implementations since 1998. My bet is that your company is among those that have failed. Let me prove it to you … Continue reading →
In 1972 Fram Oil Filters ran commercials on television talking about their oil filters. A mechanic was usually under a car working. He talks about how a Fram Oil filter costs $4.00 and the cost of the repairs he was doing on the car that didn’t replace their oil filter was $200.00. He ends by holding up a Fram Oil Filter and says “You can pay me now,” then holds up a piston and says, “or, you can pay me later.” The ad was a huge success, and makes a great point: Not properly doing the small things typically leads to bigger things. Continue reading →
I cannot remember how many times I have sat in meetings with sales management discussing their need to see what their sales team is doing. They want sales call and activity reports accounting for every minute of a salesperson’s day, especially for out-of-office days. This is usually done in one or a series of spreadsheets, until they implement CRM. Then, it just makes sense to them to implement the same thing in the CRM system: 100% accounting of everything the sales person does. Their employees ultimately perform the required tasks, not out of belief in the CRM system, but out of fear. When asked, most employees think CRM is just a leash used by management to account for their time.
So, you’re thinking about switching your CRM system for another one. Maybe you’ve outgrown your current CRM system. Maybe you’re looking to lower recurring payments. Maybe your users don’t use your current system and blame it on the software.
Whatever the reason you are considering switching, CRM switches can be a very successful boost to your company or huge flop. Considering the following will help with the transition and hopefully tip the scale to the success side: Continue reading →
Your Internally-Devised Solution Will Look A Lot Like Your Existing Solution
I have found that the most successful CRM implementations happen when Resolv is involved early on. This isn’t because we are mystical wizards, it’s because, as CRM facilitators, we understand what a CRM implementation will do to your sales force, your customers, and your processes. We have first-hand experience, knowing what has worked in the past, and what hasn’t. We can help you sidestep many mishaps that only come through years of experience. We can guide you as to where to focus your money to achieve the greatest return on investment. Continue reading →
S. E. Schlosser
Now John Henry was a mighty man, yes sir. He was born a slave in the 1840’s but was freed after the war. He went to work as a steel-driver for the Chesapeake & Ohio Railroad, don’t ya know. And John Henry was the strongest, the most powerful man working the rails.
John Henry, he would spend his day’s drilling holes by hitting thick steel spikes into rocks with his faithful shaker crouching close to the hole, turning the drill after each mighty blow. There was no one who could match him, though many tried. Continue reading →
This blog talks about business that are in the condition of “Quick Sand”. They look good on the surface, but there is constant movement beneath the surface that agitates and upsets the continuity. Let me start by talking about real quick sand…
First What is Real Quick Sand?
Quick sand is not a particular type of sand but a condition that is happening to the sand and is not dangerous. Continue reading →