I had a conversation with Kym, one of my co-workers, the other day. She was calling prospects and received a similar response from multiple companies when she asked them about Customer Relationship Management (CRM). The response was, “we tried CRM, it didn’t work.” I hear that and think, “of course it didn’t work!”
I bet I can guess why it didn’t work for each company that responded with the “been there, done that” type of response. It is most likely one of these three reasons:
In fact, as I look at those three reasons, I think that each would take more time to explain than I have in this one blog entry; therefore, my next three blogs will break down each of the three reasons for CRM failures.