Breakfast Seminar Series ...
Why Should A CEO/CFO
Care about Customer Relationship Management?
A Customer Relationship Management Seminar for Business Leaders
We all accept that it is three to five times more expensive to acquire a new customer than it is to sell to an existing customer. We all know that we are wasting 50% of our marketing budget; we just do not know which 50%. It is a given that 80% of our business revenue comes from 20% of our customers. These are well known, industry standards, so what is the problem?
Did you know that your company does not have to be like thousands of other companies, that you can break free of the 80/20 rule? Do you believe that finding and winning new customers does not have to be so costly?
Find out how Customer Relationship Management from a C-level perspective can enable your sales force and invigorate your customer base. Even more important, find out how Customer Relationship Management can help to drive company growth and facilitate a unified company vision.
Join us as we discuss:
· A working definition of Customer Relationship Management. You may be surprised that it is not all about software.
· Informed decision making. Imagine how access to real-time data will help you to adjust to market conditions more rapidly.
· Empowering sales people. What would happen to your sales force if you allow them to focus on customers rather than processes?
· Company growth. Can it happen without customers? What are you doing differently this year to promote growth, or is last year’s growth rate acceptable?
· Harnessing the wild wild west. Can you implement solid, time proven best practices, or is it ok that your sales force is made up of renegades that do it their own way?
· What you should expect from Customer Relationship Management software. This will include a working demo of an industry-standard Customer Relationship Management software package.
This complimentary breakfast seminar includes a full hot breakfast
Presented by:
Silverstone Training and Resolv, Inc.
Seminar Dates and Times:
February 14, 2008 - Appleton, WI
April 17, 2008 - Green Bay, WI
September 30, 2008 - Neenah, WI
